Testing Companies for Sales Responsiveness
How would your company perform?
Data from hundreds of company tests have shown that morethan 48% of businesses fail to adequately follow up on sales enquiries.
For over 14 years, Medena’s sophisticated “Anonymous Buyer” programme, developed with leading CRM company Siebel, has enabled hundreds of companies to achieve significantly enhanced revenue opportunities.
Processes validate how efficient organisations are when receiving a new business enquiry, covering important areas such as:
The programme goes to the core of sales and marketing effectiveness, providing exceptional insight and identifying tangible opportunities for development and return on expenditure.
Quality of call handling;
Knowledge and engagement skills;
Prospect data capture and follow through;
Timeliness and response periods;
Qualification techniques used;
Quality of sales materials.