Go-to-Market: Planning, Analysis and Action
For over 14 years Medena have deployed an insightful series of marketing tools, to help support companies in measuring, reviewing and plannning across more than 15 topics central to marketing development.
Whilst on the surface the subjects covered by the Go-to-Market process are often understood, taking the opportunity for objective analysis and review, has been beneficial to companies ranging from small SMEs through to FTSE listed organistions.
The technique places Data at the centre of all other activity, immediately providing a framework for validating the effectiveness and measurement of various forms of marketing, ranging from digital communication, traditional print methods and exhibitions, through to thought leadership and social media.
The objective throughout is to build on current experience and expertise, focus on success ingredients and to identify potential opportunities for cost effective market penetration and exploration. Examining case studies, live examples and best practice input, the Go-to-Market Process brings a new and refreshing dimension to marketing planning and delivery.