Microsoft House, Notting Hill, London - Creative Engagement
With over 40 disparate product lines, Microsoft was failing to present a coherent and cohesive go to market model and message. Medena were selected to partner with Microsoft to provide a solution to this communications challenge and The Microsoft House was born.
Over four months Medena worked with Microsoft to completely refit and re-present a large and prestigious rented home in Oxford Gardens, Notting Hill, London. Actors were hired, scrips were written and management teams from businesses such as Lloyds Bank, The National Lottery and British Gas, along with numerous media representatives were invited to the unique experience.
In total, over a 3 month period, more than 3,000 influential visitors came to see the newly joined up Microsoft lifestyle acted out in front of them, bringing the technology to life in both the home and work-life environments.
"The Microsoft House created a living brand experience, successfully bringing together a diverse range of products and technologies under the One Microsoft concept and delivering a unique customer experience."