Breaking into a Market Against Established Competition
Medena were engaged to modernise, re-calibrate and reduce cost for progressive retail technology developer, DigiPoS, who were delivering an aggressive market entry model. Taking into consideration the more than 40 sales personnel worldwide, Medena took responsibility for the creation of all literature, websites, sales tools, manufacturer funding, thought leadership conferences and white papers, required by the global team.
Through deployment of full data-centric modelling as the means to market, Medena delivered a dynamically led prospect and customer focussed culture. Sales teams were provided with clear objectives and targets and all activity was measured and reported.
Alongside this, Medena bought the “creative agency” model inside the business, providing clear alignment between the sales and marketing functions and delivering a highly responsive and relevant marketing service, including bid support.