Interact: Industry & Thought Leadership Publication
As part of a strategic directional change to move Talaris from a cash management product provider to a thought leader and expert in the cash management arena, Medena developed the concept of an Industry focussed magazine - Interact.
The 40pp quarterly magazine, contained articles of interest to the banking community at large, including pieces written by key Talaris personnel, relevant partner business and carefully selected guest author contributions. All external contributions were provided without fees, based purely on the reputation of the publication and the audience it reached.
Medena managed the whole production process from sourcing and progressing article ideas, through to copywriting and editing, working with all external contributors as necessary, and directing the design, layout and print in 6 different languages.